Personal Branding: How To Make Your First Million In Substance Abuse
A overview of the substance abuse industry and opportunities within it. Whether you are a therapist, doctor, or marketer personal branding will 10x your business. Pink Cloud Consulting is a innovative digital growth agency specializing in the substance abuse and mental health verticals. We have developed powerful personal branding solutions for substance abuse professionals. Check out our turnkey branding package.
Substance Abuse Revenue On The Rise
Forbes estimated that the drug treatment industry generated $35 billion in 2015. According to market research.com the addiction rehab industry generated $43 billion in 2020. And according to the U.S. Bureau of Labor Statistics, employment of mental health, behavioral health and substance abuse careers is expected to grow 22% from 2018 to 2028. This is exceptionally fast growth, compared to the average growth rate for all other occupations.
The substance abuse industry has always been extremely profitable but in 2010 it turned into a money printer. The Affordable Care Act combined with the acceptance of addiction classified as a disease has lead to a increase in the number of people with substance abuse benefits. With a rapidly growing recession proof business model there are numerous ways for you to get in on the action. You could simply get a job working as a direct employee for a treatment center or you can take the more entrepreneurial approach and provide third party contract services to treatment centers. Get our guide for a comprehensive industry overview along with tips and tricks for branding and marketing yourself within the substance abuse industry.
Substance Abuse Careers
The secret to success is simple, leverage your network. I know that sounds taboo but when it’s done ethically it’s extremely effective. I have found that members of the recovery community are more than happy to help. Second, establish yourself as an expert. Whether you are a behavioral tech, business development rep, or a facility owner, everyone wants to speak to a expert. This last key to success is often overlooked. Make sure you continue to learn and grow professionally. The substance abuse industry is constantly evolving and changing. Establish yourself as a industry leader rather than a follower.
Personal Branding: The Secret To Monetizing Your Network
Okay, so you’re asking yourself “is this ethical?” I asked myself the same question and debated on how to leverage my network. I know leveraging your recovery network sounds taboo, but it’s ethical when done correctly. It’s also the most effective strategy for generating business and job opportunities within the industry. The video below helped me a lot when I needed to make important decisions about ethics in the substance abuse industry.
One of my favorite speeches of all time is Denzel Washington’s “Put God First” speech. He delivers a captivating speech packed full of wisdom. At the end of the speech Denzel say’s “true desire in the heart that itch that you have whatever it is you wanna do that thing you wanna do to help others and to grow and to make money that desire and that itch that’s Gods proof to you sent before hand to indicate that it’s yours already” I suggest everyone watch this speech, especially if considering a career in the substance abuse industry.
Personal Branding For Business Development
In healthcare it is extremely important to be known as an expert. In recent years there has been a flood of unqualified and unethical individuals working in this industry. This makes it more important than ever to solidify your personal brand. If you are in business development it is a critical mistake not to professionally brand yourself. A professional website is the easiest and most cost effective way to establish a professional digital footprint. It will also serves as a great lead source.
Branding yourself as a knowledgeable professional with addiction resources has many benefits. When people trust your professional opinion they will reach out to you for advice. This is extremely valuable to treatment centers. I have witnessed treatment centers hire business development representatives for $250,000 a year just because of their personal and business connections.
Digital Marketing For Therapist
It is also important for clinicians to brand themselves so potential clients know their clinical style and the modalities of care that they offer. I can’t tell you how many times I met world class clinicians that were either underpaid in their current roles or struggling to build a private practice. Regardless of how skilled a clinician might be, if they don’t have a platform to promote themselves or their practice they will never reach their full potential.
With a masters degree a individual has many career options within the substance abuse industry. They have the option to be a clinical director, program director, or clinical supervisor to name a few. According to the Bureau of Labor Statistics, the median pay for medical and health services managers is $100,980 per year.
Knowledge Is Power In The Substance Abuse Industry
Our final key to a success in the substance abuse industry is to never stop learning. Whether you are new to the industry or a seasoned veteran it is important to stay up to date on industry trends and laws. The landscape of the healthcare industry, especially addiction treatment, is constantly changing. Between the numerous regulations, evolving therapies, and new modalities of care, it is important that you stay up to date on industry developments. It will certainly set you apart from the rest of the pack.
There are no shortages of opportunity in the substance abuse industry. If you truly have a desire and passion to work in behavioral or mental health it is a great career path. While you might not get your dream job right away there are many opportunities to get your foot in the door. We created the ultimate turnkey branding package for the substance abuse industry. It will include information on different career paths and the skills and education needed. If you would be interested in receiving a copy fill out the contact form bellow.
Closing Thoughts On Personal Branding
The substance abuse industry is full of opportunities. The Healthcare sector, specifically substance abuse, has been steadily growing. Whether you’re just looking into this career field or you are a lifelong veteran, personal branding is essential. Download our FREE personal branding kit today. It is packed full of tips and tricks for branding and marketing yourself as a healthcare professional. For anyone that is interested in breaking into the industry we are compiling a comprehensive career guide for the substance abuse. It will be packed full of salary data and needed skills. Sign up for our email list to receive a copy when it’s released.